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How to open a boutique cafe?

How to open a boutique cafe?

With the increasing number of boutique coffee shops, how to stand out has become the first problem that every coffee shop operator needs to consider. In my opinion, there is only one way to solve this problem, and that is to find out the USP of the coffee shop, that is, unique selling point / unique sales proposition (Unique Selling Proposition). USP is actually a proper word of marketing.

2016-06-07
The bottom line of the cafe is

The bottom line of the cafe is "Don't make bad coffee."

Although the proposition sounds ironic: if you can't make coffee well, what kind of coffee shop is it? Unfortunately, the coffee made in many cafes in Shenzhen is quite amateur, and some of them are not as good as family D IY. Because of the good geographical location or the thought of decoration and style, I thought that people would come even if the coffee was made badly. In fact, we can accept that not every cafe

2015-10-28
Coffee health is better if it is lighter

Coffee health is better if it is lighter

In fact, drinking what can keep health, lose weight, harm the body and so on, basically belong to false proposition. A lot of things are not good, but good. Coffee is the same. Some time ago, I was in the digestive department of the hospital. The first few questions asked how to protect my stomach. Can I drink tea? The doctor said yes. But not too strong. Although this shade estimate has not been scientifically proven, but the doctor's words, or

2014-09-29
It is better to keep the coffee light.

It is better to keep the coffee light.

In fact, what to drink can maintain good health, lose weight, harmful to the body, and so on, basically belong to pseudo-propositions. Many things do not lie in good or bad, but in degree. It's the same with coffee. Some time ago, I was in the hospital with digestive syndrome. The first few asked how to protect my stomach. Can I have tea? the doctor said yes. But not too strong. Although this estimate has not been scientifically proved, according to the doctor, it is still

2015-06-24
The collision between black tea and coffee

The collision between black tea and coffee

Coffee sweeps the world with a non-ostentatious attitude, while black tea infiltrates the daily life of the Chinese people with a harmonious proposition and tolerance. You can choose as much of the two as you like, because they can make you entertain yourself. They have something in common, but they also have their own distinct personalities, so that they often become comparisons among people.

2014-07-31
Coffee basics Common sense Black tea collides with coffee

Coffee basics Common sense Black tea collides with coffee

Coffee with a kind of not ostentatious not insolent posture, strong feelings swept the world; black tea is a harmonious proposition, carrying the tolerance of words also rest infiltration of the daily life of the Chinese people. You can choose between these two, because they can fulfill your own entertainment. They have something in common, but they also have their own distinct personalities, so that they often become people's comparisons.

2015-07-02
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
A long aftertaste of Puerto Rican coffee flavor description, grinding characteristics, taste manor introduction

A long aftertaste of Puerto Rican coffee flavor description, grinding characteristics, taste manor introduction

With the advance of modernization, the Americanization of Puerto Rican culture is becoming more and more obvious. However, people of insight on the island believe that Puerto Rican culture should not be assimilated into the mainstream culture of the United States, otherwise the national identity of Puerto Rico will be lost. This proposition is closely linked to the debate over the political status of Puerto Rico and has become a political issue of concern to every Puerto Rican. Language problem

2016-10-06
Professional standards for baristas

Professional standards for baristas

Barista professional certification will implement a unified national examination outline, unified proposition, unified organization of the examination method. The examination is divided into two parts: theoretical knowledge examination and professional skill examination.

2014-06-06
Fragrant Colombian Coffee Culture and Variety characteristics of Fine Coffee beans

Fragrant Colombian Coffee Culture and Variety characteristics of Fine Coffee beans

In 1824, the Colombian and Peruvian coalition forces defeated the Spanish colonial army, and Peru gained independence. During the war with Bolivar's army in Peru, Santander took over as president and presided over the affairs of Colombia. Santander advocated the establishment of a federal regime and United local forces against Bolivar's political proposition of unity and unity. Factional struggle Day within the Colombian Congress and Government

2016-09-23
The unique taste of Puerto Rican coffee the characteristics of the manor producing area introduce Larez Yaocoka.

The unique taste of Puerto Rican coffee the characteristics of the manor producing area introduce Larez Yaocoka.

With the modernization of Puerto Rico social undertakings, culture and education, the Americanization of Puerto Rican culture has become increasingly obvious. However, people of insight on the island believe that Puerto Rican culture should not be assimilated into the mainstream culture of the United States, otherwise the national identity of Puerto Rico will be lost. This proposition is closely linked to the debate over the political status of Puerto Rico and has become every Puerto Rican.

2016-08-08
Roast fine coffee with charcoal

Roast fine coffee with charcoal

Charcoal roasted coffee originated in the beautiful island country of Japan, the Japanese people have a spirit of not admitting defeat.

2014-05-21
Roasting technology of fine coffee roasting charcoal

Roasting technology of fine coffee roasting charcoal

The origin of charcoal-roasted coffee originated in the beautiful island country of Japan, where the Japanese have a spirit of indomitable defeat. When coffee is dominated by Europe, the United States and Latin America, the Japanese still want to reposition other people's things and find another way to design a different kind of coffee to find their own market space, so charcoal-fired coffee is driven by this spirit. Charcoal coffee maker

2014-09-26
I feel better when I take a nap after drinking coffee.

I feel better when I take a nap after drinking coffee.

Being unable to sleep at night and not sleeping well has become a common problem among modern urbanites. In order to relieve drowsiness, many people usually choose to take a nap at noon or have a cup of coffee to refresh themselves. Do you know? Siesta and coffee are not the only choice between them! The latest advice from sleep experts is to drink coffee first and then take a nap immediately. Drinking a cup of coffee before a nap can make you wake up after a nap, according to a new British study

2015-05-29
Starbucks doesn't just offer coffee shops.

Starbucks doesn't just offer coffee shops.

I often wonder, do we really know how to taste coffee? Does Starbucks coffee have to be good? Is it reasonable to charge dozens of yuan for a latte or clear card? The answer may be no, but Starbucks is still successful. its success lies not only in changing our drinking habits, reshaping our sense of consumption, but also, more importantly, profoundly affecting our cultural touch. However, this

2015-08-13
Law, Public opinion and Cafe

Law, Public opinion and Cafe

The engraving "English Cafe in the 17th Century". Dai Xue (Albert. V. Dicey), English jurist in the nineteenth century. His main works include an introduction to the study of the Constitution and lectures on the relationship between Law and Public opinion in Britain in the 19th Century. The Power of Public opinion by AV Dai Xue Edition: century Publishing Group Shanghai people's Publishing House January 2014 pricing: 39.00 yuan 17th

2014-07-23
Coffee in a Coffee Shop

Coffee in a Coffee Shop

Over the years, I have participated in many composition competitions about my Chinese dream in Shenzhen. I found that too many articles were written about 5,000 years ago. They were Tang Zong, Song Zu, Li Bai, Du Fu and Gong E. The words were beautiful and self-evident. The quotation of classics can be described as gorgeous blooming, but few works face the present China and imagine China 50 years later and China 100 years later. Children write mostly ancient

2015-08-07
Six major actions of Starbucks in 2014: push mobile order payment, car booking service, etc.

Six major actions of Starbucks in 2014: push mobile order payment, car booking service, etc.

In 2014, Starbucks (feature Reading) was not content to be just an affordable coffee chain brand, while maintaining a global expansion posture, it used mobile technology to connect more closely with customers, and self-revolutionized the establishment of a roasted coffee experience hall and launched the boutique coffee brand R. At the end of the year, Huanlizhi specially compiled the major reports about Starbucks in the past 12 months to see the largest in the world.

2014-12-30
Introduction to the flavor and taste of the coffee growing environment in Lazimus Manor, Colombia.

Introduction to the flavor and taste of the coffee growing environment in Lazimus Manor, Colombia.

In his letter from Jamaica in 1815, Bolivar envisioned that when South America was liberated from Spanish colonial rule, New Granada and Venezuela should form a country, named Colombia. In August 1819, Bolivar's Patriotic Army defeated the Spanish colonial army at the Battle of Boyaca and liberated Bogota. So, New Granada and Venezuela

2016-08-18
Learn from Starbucks: Starbucks doesn't just offer coffee shops how to run them.

Learn from Starbucks: Starbucks doesn't just offer coffee shops how to run them.

I often wonder, do we really know how to taste coffee? Does Starbucks coffee have to be good? Is it reasonable to charge dozens of yuan for a latte or clear card? The answer may be no, but Starbucks is still successful. its success lies not only in changing our drinking habits, reshaping our sense of consumption, but also, more importantly, profoundly affecting our cultural touch. However, this

2016-01-16
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